Controlled beta for Google Ads advertisersRead the update
Pricing · four plans, one product

Scale your spend, not your bill.

Your ad budget is your business. The thinking is ours. Every tier is the whole product: same agent, same audits, same receipts. What changes between them is how many messages a month you get with the agent, and how many ad accounts you can connect.

Connect Google Ads with no card and run one included audit. Continued service requires a trial or plan.

  • Connect Google Ads with no card and run one included deterministic audit.
  • Start a 7-day trial for repeat audits, daily monitoring, alerts, and the agent. Nothing is charged during the trial.
  • Agent messages draw credits by thinking level. Everything else draws none.

Section 01 · the four plans

Two self-serve plans, with assisted options for larger teams.

Message counts are quoted at Standard, the level a message runs at unless you change it.

Solo$439/yr
$49/mo
400 messages/mo
A Standard message is the default. Quick costs a third as much. Deep dive costs 3x.
1,200 credits/mo
5 ad accounts
1 seat
$588 a year paid monthly
Self-serve in the controlled beta
Studio$1,339/yr
$149/mo
1,266 messages/mo
A Standard message is the default. Quick costs a third as much. Deep dive costs 3x.
3,800 credits/mo
25 ad accounts
Unlimited
$1,788 a year paid monthly
Self-serve in the controlled beta
Agency$3,589/yr
$399/mo
3,333 messages/mo
A Standard message is the default. Quick costs a third as much. Deep dive costs 3x.
10,000 credits/mo
100 ad accounts
Unlimited
$4,788 a year paid monthly
Scale
Custom
Messages sized to your usage
Credits sized to your usage
Unlimited ad accounts
Unlimited seats
Priced to what you run, on a call.

Annual is three months free. Prices in USD, whatever currency your bank keeps.

Apply for the betaSolo and Studio are self-serve. Agency and Scale start with a conversation.

Section 02 · the plans side by side

The plans, side by side.

The two rows a bigger plan changes sit at the top. Everything below is on every plan, including the cheapest.

What a bigger plan buys, by tier
SoloStudioAgencyScale
Monthly$49$149$399Custom
Annual$439$1,339$3,589Custom
Messages a month, at Standard4001,2663,333Sized
Credits a month1,2003,80010,000Sized
Connected ad accounts525100Unlimited
Seats1UnlimitedUnlimitedUnlimited
The whole product, on every plan
SoloStudioAgencyScale
The chat agent, at all three thinking levelsYesYesYesYes
Supervised Google Ads changes, after exact approvalYesYesYesYes
Every available Google Ads audit checkYesYesYesYes
Daily monitoring and alerts while the plan is activeYesYesYesYes
Every change verified by re-reading the platformYesYesYesYes
The creative analyzerYesYesYesYes
Brand rules the agent has to obeyYesYesYesYes
Unlimited brandsYesYesYesYes
No cap on your ad spend, everYesYesYesYes

Solo and Studio use the same product. No Google Ads check or approval control is held back on Solo. Agency and Scale remain assisted until client permissions and portfolio workflows are proven. What a bigger plan buys is capacity, not weaker safety rules.

Section 03 · what a message costs

A message is not one price, so here are all three.

You choose how hard the agent thinks, per message, and the price is on the picker before you send it.

The three thinking levels and what each message costs
LevelWhat it is forCredits
QuickFast answers and straight lookups1
StandardEveryday analysis3
Deep diveThe hardest calls, full reasoning9

The same allowance, at three speeds

Messages a month per plan, at each thinking level
LevelSoloStudioAgency
Quick1,2003,80010,000
Standard4001,2663,333
Deep dive1334221,111

What draws no credits at all

  • The included audit, plus repeat audits on an active trial or plan
  • Monitoring, alerts and alert emails on an active trial or plan
  • Approving a proposal and publishing it to the platform
  • Verifying the change by re-reading the platform
  • The creative analyzer and written reads, which need a plan and draw no credits

Worked examples

What some ordinary weeks cost
What you doCredits
"Why did ROAS drop last week?" at Standard3
The same question at Quick1
"Which campaigns spent with nothing to show?" then approving two pauses3 for the question, 0 for both approvals
A month of daily Google Ads audits on an active plan0 credits
Six alert emails0
One Deep dive on a scaling decision9

The meter's own rules

One message you send and the answer it comes back with is one turn, and one turn is one charge, so a thread that takes five messages to get to the bottom of something draws five of them. A turn is charged before the model runs, and refunded to the pool it came from if the turn fails before the model was called. Your allowance is granted per calendar month whatever your billing interval, resets at each grant, and does not roll over. There is no overage charge and no automatic top-up. If the allowance runs out while the plan remains active, chat pauses while scheduled monitoring continues.

Section 04 · what every plan includes

Every plan is the whole product.

There is no feature matrix here because there is nothing to put in it.

  • The chat agent, at all three thinking levels
  • The Google Ads audit engine: 11 deterministic checks
  • A daily audit for each eligible connected Google Ads account, plus its alerts
  • Supervised Google Ads changes, behind exact approval
  • Brand rules the agent has to obey
  • The creative analyzer
  • Report narration and written reads

The launch offer is Google Ads. Its 11 checks run as deterministic code and keep their own account-level history. Meta's 11 checks exist in code but Meta is limited to reviewers while app review completes, so they are not part of the ordinary beta promise.

Solo and Studio use the same Google Ads checks, recommendation flow, approval gate, and receipts. Provider availability and production evidence still limit what can be offered; a larger plan does not bypass those safety boundaries.

See what the audit checks, or read the changes it can make, and the approval model.

Section 05 · included proof and ongoing service

Prove value once, then keep the service running with a plan.

Included proof against ongoing service, line by line
Before a planActive trial or plan
Connect Google AdsYesYes
One initial audit per eligible accountYesYes
Repeat audits and daily monitoringNoYes
New or worsened-finding alertsNoYes
Alert emailsNoYes
Continued daily metric syncNoYes
Chat with the agentNoYes
Report narration and written readsNoYes
Creative analyzerNoYes
Publishing an approved change to an ad accountNoYes

The included audit is proof, not a permanent service tier. It is computed by deterministic code with no model call. Repeat platform reads, scheduled monitoring, alerts, and AI stop when a web trial or subscription ends; stored reports remain visible. Our Terms describe the same boundary in section 8, and a test in our codebase checks that the public claim and the server gates agree.

  • A failed first audit can be retried. A completed report consumes the included proof for that connected account.
  • With an active trial or plan, daily means once per eligible connected account per day in your brand's own timezone, from 07:00 local.

Section 06 · connected ad accounts

Connect the ad accounts your plan makes room for.

Meta, Google Ads and TikTok Ads share one number of connected ad accounts: 5 on Solo, 25 on Studio, 100 on Agency, unlimited on Scale. That is the number a bigger plan buys more of, because a daily audit and monitoring run on every account you connect and cost real money every day.

Google Ads, GA4, Merchant Center and Search Console are the ordinary controlled-beta connections today. Meta is limited to app reviewers while Meta's review completes. TikTok Ads remains a supervised test path until its production evidence pack is complete. New Shopify installs are closed during app review.

Daily metrics kept for Meta, Google Ads, Shopify, TikTok Ads, GA4 and Search Console are available for every connected account whose provider access class above permits use.

Bounding the accounts is the honest alternative to metering your ad spend. Metering your spend would charge you more for growing, which is the thing this page exists to refuse, and it would look at money that is your business and not ours. Counting the accounts we actually audit for you scales with the plan instead, so a solo advertiser and an agency each pay for what they connect rather than for what they spend.

It is a limit, not a preference. Connecting an ad account past the number your plan includes is refused at the connect step, with the count you already hold named in the message. Disconnect one on the Integrations screen, or move to a plan with room for more, and the next one connects. A Shopify store is not an ad account and stays one per brand.

If you run more accounts than the top plan lists, email support@sablemako.com. We would rather size it with you than pretend a number fits a case it does not.

Section 07 · before you pay

The questions people actually ask before paying.

Do I need a card to start?

No. Connect a Google Ads account and the audit runs. Adding a card is what starts the agent's 7-day trial. Nothing is charged during those 7 days, and the subscription begins automatically when they end unless you cancel first.

Is there a limit on how much I can spend on ads?

No. We do not cap it, we do not price on it, and nothing in the product changes when it grows. Your billing page shows you your own trailing 30-day spend from the accounts you connected, because it is useful to see, and that figure decides nothing.

So what actually separates the four tiers?

Solo and Studio are the launch self-serve tiers, separated by message and connected-account capacity. Agency and Scale are assisted while client permissions and portfolio workflows are still being proven. No tier weakens the approval or receipt requirements.

What is a message, and what does one cost?

One thing you send the agent and the answer it comes back with, priced by how hard you ask it to think. Quick costs 1 credit, Standard costs 3, Deep dive costs 9, and Standard is the default. Each message in a thread is charged on its own, so a diagnosis that takes five follow-ups costs five messages rather than one. The counts on the cards are quoted at Standard, so Quick goes three times further and Deep dive a third as far.

What does not cost credits?

The included audit, repeat audits and monitoring on an active plan, alerts, approving a change, publishing it, and re-reading the platform do not draw credits. Service entitlement and credit metering are separate: zero credits does not mean permanent service without a plan.

What if I run out of credits?

Chat pauses until your allowance renews. There is no overage charge and no surprise bill. Scheduled monitoring continues while the trial or plan remains active because it does not draw credits.

Do I get a month of messages on an annual plan, or a year of them at once?

A month at a time, twelve times. The allowance is granted per calendar month whatever your billing interval, by a daily job that grants any live subscription which has not been granted for the month yet, so an annual plan is twelve monthly allowances rather than one. Each month's allowance resets and does not roll over.

What can I do before choosing a plan?

You can connect an available Google Ads account and run one initial deterministic audit for that account without a card. A failed first attempt can be retried; a completed report consumes the included proof. Repeat audits, daily monitoring, alerts, and the agent require an active trial or plan.

Does paying you let the agent change my ads?

No. Write access is off on every connection by default. You turn it on per account, with a confirmation that says what it means. Even then each individual change is a proposal you approve, executed once, then verified by re-reading the platform. If the re-read does not match what you approved, it is recorded as a failure, never as a success.

Is annual actually cheaper?

Yes. Annual is nine months' price for twelve months, so three months free. The exact comparison for each plan is on the cards above.

How do I cancel?

From the billing page, at any time, without emailing anyone. Cancelling stops the next charge and does not refund the period you are in. We do not refund otherwise, except for a billing error on our side or a sustained outage, and where your local law gives you a stronger right, that right wins. Price changes are notified by email and take effect the following period.

How many ad accounts can I connect?

As many as your plan includes: 5 on Solo, 25 on Studio, 100 on Agency, unlimited on Scale. The limit is enforced across ad-platform connections, and Google Ads is the only ad platform in the ordinary beta today. Connecting past the number is refused at the connect step. Meta and TikTok Ads stay in reviewer or supervised validation until their availability policy is promoted. GA4, Merchant Center and Search Console are beta connections but are not ad accounts and do not count here, and neither does a Shopify store.

Can anyone else on my team log in?

Yes. Every plan includes seats, 1 on Solo, unlimited on Studio, unlimited on Agency, unlimited on Scale, and the owner invites people by email from Settings. There are two roles and no more. The owner handles billing, connects and disconnects ad accounts and sets write access; members do everything else, approving changes included. The change record names whoever pressed the button, and it survives them leaving.

Controlled beta

Apply with a Google Ads account.

Run one included deterministic audit before choosing a plan. Nothing changes without exact approval.

  • no card to connect
  • write access off until you turn it on
  • one included audit per eligible account

7 free days on the agent when you add a card. Cancel from the billing page at any time.

Receipts

  1. We do not limit or price on your ad spend. Your billing page shows your own trailing 30-day figure, measured from the accounts you connected and never self-reported, and no total is published below 28 days of data. It decides nothing.
  2. Message counts are the plan's credit allowance divided by the cost of one Standard message, rounded down. A message is one turn: what you send and the answer it comes back with, charged once, so a thread of follow-ups draws credits for every message in it. Credits are the unit our ledger enforces; messages are how we quote it, because a credit total means nothing until you also know what a credit buys.
  3. Prices are charged in US dollars whatever currency your bank holds. Any conversion rate or cross-border fee is set by your bank.
  4. Credits are drawn by agent messages only, priced by thinking level. A turn is charged before the model runs and refunded if it fails before the model was called. Allowances are granted per calendar month whatever your billing interval, reset at each grant, and do not roll over.
  5. Write access is off by default on every connection, is granted per account, and can be withdrawn without disconnecting the read. Each individual change still requires your approval, executes once, and is verified by re-reading the platform.
  6. One initial deterministic audit is included per eligible connected account. Repeat audits, daily monitoring, and alerts require an active trial or plan. These operations draw no credits because they make no model call, but service entitlement is a separate gate.
  7. A failed first-audit attempt can be retried. Once a report completes, the included proof for that connection is consumed; a transaction lock prevents parallel requests from claiming it twice.
  8. Connected ad accounts are a per-plan number refused at the connect step when you would go past it. Google Ads is the only ad platform in the ordinary beta; GA4, Merchant Center and Search Console are beta connections that do not count against it. Meta and TikTok Ads are reviewer or supervised test paths; Shopify is closed to new installs during app review.