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GA4 · controlled beta
Search Console · controlled betaAsk the question your dashboard can’t answer.
Every answer carries its receipt: which platform Mako read, for which account, and when it pulled the numbers. The included audit names the deterministic rule behind each finding.
Meet the agent →Google Ads decision support · controlled beta
Ask your ad account what to do next.
Sable Mako reads connected advertising data, prepares evidence-backed recommendations, and waits for approval before any account change. The controlled beta currently accepts Google Ads accounts.
Where am I wasting spend?
MakoFour search terms spent $184.20 in the last 30 days and recorded no conversions. The largest was ‘free skin samples’, with 39 clicks and $71.40 spent. The deterministic check is budget.google_wasted_search_terms. The proposed next step is to review those terms and add only the irrelevant ones as exact-match negatives.
- SPEND
- $184.20
- CONV
- 0
- CHECK
- budget.google_wasted_search_terms
What’s working?
MakoBrand Search recorded 84 conversions from $1,965 of spend in the last 30 days. Non-brand Search recorded 29 conversions from $2,740. That makes Brand Search the stronger observed campaign in this demo window. It is evidence for review, not proof that a budget increase will improve the next window.
- CONV
- 84
- SPEND
- $1,965
- WINDOW
- 30 days
Add the irrelevant terms as negatives
MakoWritten up and waiting. Nothing has changed: write access is off on this account, and the exact negative keywords must be reviewed before the proposal can be approved.
Provider status
Google Ads · controlled betaMeta Ads · reviewer-onlyTikTok Ads · supervised validationGA4 · controlled betaShopify · existing installs onlyMerchant Center · controlled betaSearch Console · controlled betaKlaviyo · not built
Approve the exact Google Ads change.
The controlled-beta write set is bounded to campaign status, campaign budget and negative keywords. Every change waits at an approval gate and is re-read after execution.
See the approval flow →The loop ( 5 )
It reads. It proposes. You decide.
During an active trial or plan, the controlled-beta loop reads an eligible Google Ads account on schedule. Any money-affecting step waits for exact approval.
- Read
Pulls the eligible Google Ads account on schedule
- Diagnose
Separates the cause from the symptom
- Propose
Writes the change up in full
- Approve
This one is yours, and it waits
- Verify
Re-reads the account afterwards
and back to readDemo account · illustrative figures
What it does
Six parts of a Google Ads decision, in one place
Each card plays its job with the account’s own vocabulary. The figures inside are demo data.
Deterministic account audit
Eleven written Google Ads checks run against the connected account. Repeat runs require an active trial or plan.
Root-cause diagnosis
It separates a measured symptom from the checks that passed or failed, and states when the data is insufficient.
Playbooks
Saved rules constrain what Mako may recommend. They do not authorize unattended platform changes.
Google Ads connection receipt
The product names the account, reporting window and read time. Other providers keep their review or validation labels.
Account memory
Saved rules and prior decisions stay with the workspace so the next recommendation can respect them.
Plain-English reports
What was measured, which rule fired and what is proposed, with uncertainty stated rather than hidden.
Stats and facts
No invented numbers. Including these.
- 11Google Ads audit checks
The controlled-beta audit runs 11 deterministic checks. Every finding names the check that fired.
- $0To start
Connect Google Ads and run one included audit with no card. Ongoing service requires an active trial or plan.
- 0Changes without your yes
Write access starts off on every account. Every write waits at the gate.
- 7Free days with the agent
The whole agent, first week free once a card is on file.
The first audit
Account findings, itemised. Before you decide what to change.
Connect Google Ads and run one included audit before Mako can change a thing. Each finding names the rule, entity and observed data; the recommendation remains yours to judge.
audit score
Gymszy · demo data
Account audit · findings
CRITICALSearch terms spent with no conversions$184.20
MAJORCampaign lost impression share to budget22%
MINORDuplicate keywords split history3 pairs
CHECKEDPrimary purchase action found✓
Findings name their rule, threshold and account
Pricing ( 3 )
Scale your spend, not your bill.
Your ad budget is your business. The thinking is ours. Every Mako tier is the whole product: same agent, same audits, same receipts. What changes between them is how many messages a month you get with the agent, and how many ad accounts you can connect.
- Connect Google Ads with no card and run one included deterministic audit.
- Start a 7-day trial for repeat audits, daily monitoring, alerts, and the agent.
- Agent messages draw credits by thinking level: Quick 1 · Standard 3 · Deep dive 9. Everything else draws none.
Solo$439/yr
$49/mo
400 messages/mo
1,200 credits/mo
5 ad accounts
1 seat
Studio$1,339/yr
$149/mo
1,266 messages/mo
3,800 credits/mo
25 ad accounts
Unlimited seats
Agency$3,589/yr
$399/mo
3,333 messages/mo
10,000 credits/mo
100 ad accounts
Unlimited seats
Scale
Custom
Messages and credits sized to you
Unlimited ad accounts
Unlimited seats
Annual is three months free. Message counts are at Standard: Quick goes three times further, Deep dive a third as far. Full pricing, the credit meter and the FAQ
Apply for the betaPrices in USD.
Proof status
No customer testimonials yet.
Sable Mako is pre-customer. These are the facts we can show today and the proof still required.
Evidence before claims
The Google Ads connector, 11-check deterministic audit, recommendation cards and exact approval gate are implemented. Provider approval and implemented code are not presented as customer outcomes.
What we can prove
Before we claim time saved, spend reduced or performance improved, we need a dated customer baseline, the observed result and permission to publish it.
Notes and updates ( 6 )
Stay ahead of the account.
What shipped, and what we keep learning from accounts that spend every hour.
- Product update · Aug 16, 2026
TikTok Ads enters supervised validation
TikTok approved the developer app and the read code is implemented. Connections remain restricted to allowlisted tests until production read evidence is complete; no TikTok write is available.
Read → - Product update
Google Merchant Center, read field by field
Feed reading is built: your Merchant Center accounts, the data sources in them, and every product with its item-level issues and per-country approval status. Open to the controlled beta since 2026-09-03. Not yet run end to end in production, and the disclosure page says so.
Read → - Note · Aug 4, 2026
What a frequency ceiling actually costs you
Most accounts set one and never revisit it. The number that matters is not the ceiling but how long you sit against it.
Read → - Note · Jul 22, 2026
Why “the algorithm changed” is almost never the answer
Four cheaper explanations to rule out first, in the order they are worth checking.
Read → - Note · Jul 9, 2026
Read-only agents are more useful than they sound
An agent that cannot touch your account still removes the slowest part of the job, which is knowing where to look.
Read → - Note · Jun 30, 2026
Writing a playbook a machine will not misread
The rules you keep in your head are more conditional than you think. Getting them down is most of the work.
Read →
Included account audit
Connect Google Ads and read the first audit.
The controlled beta starts with Google Ads. Write access starts off, and nothing changes until you approve the exact proposed action.
- Write access off until you turn it on
- Approval before every write
- Every change re-read and logged
No card for the included audit. Google publishes no read-only Ads permission, so the consent screen asks for ads management access. Sable Mako enforces read-only behavior: write access starts off and every proposed action still requires exact approval. Repeat service and the agent require a trial or plan.