A Triple Whale alternative for people who want the work done, not another dashboard.
They are not the same kind of product, and pretending otherwise would waste your time. Here is the actual difference, their posted terms beside ours, and the cases where you should buy theirs instead.
The difference
What the difference actually is
Triple Whale is a measurement suite. It runs its own pixel and tells you where your revenue came from. The output is a picture of what happened, and a person still has to decide what to do about it.
Sable Mako is an agent. It reads the ad accounts every morning, finds the spend that is not working, and hands you a specific change with the numbers behind it. You approve it, it executes, and the platform is read again to confirm the result.
The pricing works differently too. Their paid tiers are set by your annual GMV and carry a twelve-month subscription. Ours are set by how many conversations you have with the agent in a month, and by nothing else. Grow as fast as you like and the bill does not move.
Side by side
Posted terms, side by side.
| Triple Whale | Sable Mako | Source | |
|---|---|---|---|
| What the price is tiered on | Annual GMV. | Conversations a month, and nothing else. | Their page |
| Entry paid plan | Foundation, $219/mo. | $49/mo on Starter, published. | Their page |
| Next plan up | Automate, $749/mo. | $149/mo on Growth, published. | Their page |
| Commitment | A 12-month subscription is required on Foundation, Automate and Enterprise. No monthly option is offered on those tiers. | None. Monthly or annual, your choice, cancel any time. | Their page |
| Free option | A free plan at $0, with a 12-month lookback. | One initial Google Ads audit is included; ongoing service requires an active trial or plan. | Their page |
| Add-ons | Retention at $19/mo and Conversion at $79/mo. Compass on application. | None. Every plan is the whole product. | Their page |
| Certification | SOC 2 Type 2 and SSO, on the Enterprise plan. | None yet, and our security page says so before it says anything else. | Their page |
| What it is built for | Measurement: its own pixel, multi-touch attribution, and marketing mix modelling and incrementality testing through Compass. | Acting on the account: a daily audit, findings with the evidence behind them, and changes that execute only after you approve them. | Their page |
Every figure in the middle column was read from the vendor's own pricing page on 5 August 2026. Pricing moves, and theirs may have changed since. The link on each row goes to the page it came from, so you can check it in a click rather than take our word for it.
Free audit first. The price is on the pricing page before you pay.
Where they win
What they do better
Every page like this one is written by the company that wants your money, so here is the part those pages usually leave out.
Attribution, which we do not do at all. Their own pixel, multi-touch attribution, and marketing mix modelling and incrementality testing through Compass. If your question is which channel deserves the credit, that is their product and it is not ours. We read what the ad platforms report and we say so.
Certification we do not hold. SOC 2 Type 2 and SSO on their Enterprise plan. We hold no certification at all, which our security page states before anything else on it.
Breadth. A free plan with a long lookback, a data warehouse sync, creative generation, and a reporting layer with years of work in it. We do one job.
Where we win
What we do that they do not
Nothing changes until you approve it. Findings arrive as a proposed change with the numbers behind it. You approve, and only then does anything happen in the account. After a change executes, the platform is read again so the result is confirmed rather than assumed.
The daily watch costs nothing, on every plan and forever. The account is read every morning in its own timezone and the findings are yours whether or not you are paying. No competitor in this comparison gives that away.
One conversation instead of a console. You ask what happened to ROAS last week and get an answer with the figures it came from. There is no dashboard to learn and no rule syntax to write.
Which to pick
Which one should you actually pick
Pick Triple Whale if
- You need to settle which channel or campaign gets credit for a sale, across devices and time.
- You want marketing mix modelling or incrementality testing.
- You have someone whose job is to read dashboards and act on them.
- You need SOC 2 Type 2 on paper before you can buy anything.
Pick Sable Mako if
- Nobody is watching the account on the days you are busy, and you want that covered for free.
- You want the finding and the fix in the same message, with the figures it came from.
- You would rather approve a specific change than interpret a chart.
- You want to know the price before you talk to anyone, and you do not want to commit to a year.
Questions
Questions people ask before switching
Do you do attribution?
No. We read what Meta, Google and Shopify report and we show you which figure came from where. We do not model cross-channel credit, and we are not building it. If that is your problem, Triple Whale solves it and we do not.
Can I run both?
Yes, and some people should. They answer where the revenue came from. We watch the accounts and propose changes. Nothing about connecting one stops the other working.
Are you affiliated with Triple Whale?
No. We are not a partner, a reseller or an affiliate. Every figure in the comparison above was read from their own pricing page and links back to it.
Controlled beta
See it on your own account
Apply with one active Google Ads account. Invited partners connect read-only first, and nothing can change until write access is enabled and a specific change is approved.