Controlled beta for Google Ads advertisersRead the update
Controlled Google Ads beta

Bring one live ad account. Keep every change under your control.

We are inviting a small group of DTC founders, in-house growth teams, and hands-on media buyers to test Sable Mako with us. You will connect read-only first, review Mako’s recommendations, and approve any account change yourself.

Beta boundaryGOOGLE ADS · ONE ACTIVE ACCOUNTFounder-led onboarding and support
  • StartRead-only
  • RecommendationsEvidence attached
  • Account changesExact approval required

Meta and Shopify are not part of ordinary beta onboarding while their reviews remain pending. TikTok is not included in this first evidence cohort.

What the test includes

A supervised path from account read to a decision you can inspect.

Step 01

Connect Google Ads read-only

Choose one account with recent activity. Sable Mako reads the account through Google’s OAuth flow and shows what it can access before any write capability is considered.

Step 02

Review a recommendation with its evidence

Ask Mako what changed and what deserves attention. Every important figure must be traceable to the connected account before it is shown as a finding.

Step 03

Approve each change yourself

Writes stay off by default. If you later enable them for the test account, every exact change still waits for a person to approve it. There is no autonomous execution in this beta.

Who should apply

A good fit has real Google Ads activity and time to tell us what failed.

  • You operate a DTC brand or directly manage its Google Ads account.
  • The account has recent spend, campaign activity, and conversion history.
  • You can join a short onboarding session and share candid feedback.
  • You will nominate the person allowed to approve money-affecting changes.

In your email, include your business or store URL, approximate monthly Google Ads spend, who manages the account, and who will approve changes. We are keeping this group small so every onboarding can be observed and every serious issue can be investigated before wider access.