A Madgicx alternative that tells you the price before you sign up.
Both products work on Meta ads for ecommerce brands, so this is a fairer comparison than most. Here is where they genuinely differ, their posted terms beside ours, and when you should buy theirs.
The difference
What the difference actually is
Madgicx is a suite you operate. Automation, targeting, analytics and creative tooling, in a console with a lot of surface area. Used well by someone who knows it, it does a great deal.
Sable Mako is an agent you talk to. You ask a question in plain language and get an answer with the numbers behind it. When something is wrong, the fix arrives as a change you approve rather than a screen you go and find.
Two differences in the commercial terms. Theirs is tiered on how much you spend on ads each month, and the price is not on their pricing page. Ours is tiered on conversations a month, and every price is published. Scale your spending as fast as you can; our bill does not follow it.
Side by side
Posted terms, side by side.
| Madgicx | Sable Mako | Source | |
|---|---|---|---|
| What the price is tiered on | Monthly ad spend, in brackets from under $1K to $30K and above. | Conversations a month, and nothing else. | Their page |
| Published price | None. The pricing page says "See price inside the app". | Every price is on the pricing page. Starter is $49/mo. | Their page |
| Trial | 7 days free. | 7 days free, card required, cancels any time. | Their page |
| Add-ons | Tracking Pro at $49/mo, per connected account. | None. Every plan is the whole product. | Their page |
| Connects | Meta, Google Ads, Google Analytics 4, Shopify, Klaviyo and TikTok. | Meta, Google Ads, Google Merchant Center, TikTok, Shopify, Google Analytics 4 and Google Search Console. | Their page |
| What it is built for | Meta ads automation, targeting, analytics and creative tooling in one suite. | Watching the account daily and proposing changes you approve. | Their page |
Every figure in the middle column was read from the vendor's own pricing page on 5 August 2026. Pricing moves, and theirs may have changed since. The link on each row goes to the page it came from, so you can check it in a click rather than take our word for it.
Free audit first. The price is on the pricing page before you pay.
Where they win
What they do better
Every page like this one is written by the company that wants your money, so here is the part those pages usually leave out.
More connections than we have. They reach Klaviyo, which we do not. If your reporting has to include email revenue in the same place as Meta, they do that today and we do not.
Creative and audience tooling we have not built. Creative generation, audience building, and a targeting layer with years of iteration in it. We read creative performance and tell you what is working. We do not make ads and we do not build audiences.
Depth of automation. A mature library of automation recipes for people who want to configure the machine themselves. Our agent proposes, and a person approves, which is slower on purpose and will not suit everyone.
Where we win
What we do that they do not
Nothing changes until you approve it. Findings arrive as a proposed change with the numbers behind it. You approve, and only then does anything happen in the account. After a change executes, the platform is read again so the result is confirmed rather than assumed.
The daily watch costs nothing, on every plan and forever. The account is read every morning in its own timezone and the findings are yours whether or not you are paying. No competitor in this comparison gives that away.
One conversation instead of a console. You ask what happened to ROAS last week and get an answer with the figures it came from. There is no dashboard to learn and no rule syntax to write.
Which to pick
Which one should you actually pick
Pick Madgicx if
- You want creative generation and audience building in the same tool as your reporting.
- You use Klaviyo or TikTok and want them in one place with Meta.
- You enjoy configuring automation yourself and want a deep library to work from.
- You have the time to learn a large console properly.
Pick Sable Mako if
- You want the price before you hand over an email address.
- You want your ad spending to grow without your software bill growing with it.
- You would rather ask a question in a sentence than find the right screen.
- You want an account watched daily for free, and you will pay only when you want the agent to work on it.
Questions
Questions people ask before switching
Do you generate ad creative?
No. We read how existing creative is performing and tell you which is carrying the account and which is fatiguing. Making the ads is not something we do, and Madgicx does.
Why does the comparison not show their price?
Because they do not publish one. Their pricing page says to see the price inside the app, and the price varies with your monthly ad spending. We link to the page so you can confirm that for yourself.
Are you affiliated with Madgicx?
No. Not a partner, a reseller or an affiliate. Every figure above came from their own pricing page and links back to it.
Controlled beta
See it on your own account
Apply with one active Google Ads account. Invited partners connect read-only first, and nothing can change until write access is enabled and a specific change is approved.