A Revealbot alternative and, first, a note that Revealbot is now called Birch.
If you came looking for Revealbot, it has been renamed. The product is still there under the new name. Here is what it does, what we do differently, and which of the two fits how you actually work.
The difference
What the difference actually is
Birch runs the rules you write. You set the conditions and the thresholds, and it acts when they are met. It is fast, it is predictable, and it does exactly what you configured, including when what you configured is no longer the right thing.
Sable Mako reads the account and tells you what it found. No thresholds to set up front. It looks at what changed against what is normal for your account, explains what it thinks is wrong and shows the numbers, and proposes a change you approve.
The difference that matters most. A rule cannot tell you why it fired or notice a problem you did not anticipate. That is the entire gap this product exists to fill, and it is also why we are slower than a rule: a person reads the proposal first.
Side by side
Posted terms, side by side.
| Birch (was Revealbot) | Sable Mako | Source | |
|---|---|---|---|
| The name | Revealbot is now Birch. revealbot.com/pricing redirects to bir.ch/pricing. | No rename. Sable Mako has carried one name since launch. | Their page |
| What the price is tiered on | Monthly ad spend. Essential is capped at $10K a month, with overages above the cap. | Conversations a month, and nothing else. | Their page |
| Entry paid plan | Essential, $49/mo. | $49/mo on Starter, published. | Their page |
| Next plan up | Pro, $99/mo, with no overages. | $149/mo on Growth, published. | Their page |
| Trial | 14 days free, with full access. | 7 days free, card required, cancels any time. | Their page |
| Connects | Meta, Google, Snapchat and TikTok, as an official partner of each. | Meta, Google Ads, Google Merchant Center, TikTok, Shopify, Google Analytics 4 and Google Search Console. | Their page |
| What it is built for | Rule-based automation: automated rules and strategies, bulk launching, and creative reporting. | Reading the account and proposing changes, with the reasoning shown. | Their page |
Every figure in the middle column was read from the vendor's own pricing page on 5 August 2026. Pricing moves, and theirs may have changed since. The link on each row goes to the page it came from, so you can check it in a click rather than take our word for it.
Free audit first. The price is on the pricing page before you pay.
Where they win
What they do better
Every page like this one is written by the company that wants your money, so here is the part those pages usually leave out.
Official partner status on every platform they support. Meta, Google, Snapchat and TikTok. We do not support Snapchat, so if that is where your money goes, this comparison ends here. We read TikTok daily and report it beside the rest, though the audit engine and approved writes are Meta and Google Ads only.
Launching at volume. Bulk creation and testing tools built for teams shipping many ads a week. We are built for one person checking one account, and we would slow that team down.
A rules engine with real history. If you already know exactly what you want automated, a rule that fires in seconds beats an agent that asks you first. Predictability is a feature and they have more of it.
Where we win
What we do that they do not
Nothing changes until you approve it. Findings arrive as a proposed change with the numbers behind it. You approve, and only then does anything happen in the account. After a change executes, the platform is read again so the result is confirmed rather than assumed.
The daily watch costs nothing, on every plan and forever. The account is read every morning in its own timezone and the findings are yours whether or not you are paying. No competitor in this comparison gives that away.
One conversation instead of a console. You ask what happened to ROAS last week and get an answer with the figures it came from. There is no dashboard to learn and no rule syntax to write.
Which to pick
Which one should you actually pick
Pick Birch if
- You advertise on Snapchat.
- You already know the rules you want and just want them enforced quickly.
- You launch ads in volume and need bulk tooling.
- You want automation that runs without waiting for a person.
Pick Sable Mako if
- You do not know which rules you should be running, which is most people.
- You want to be told why something is wrong, not only that a threshold was crossed.
- You want the account checked every day without paying for it.
- You want a person to see every change before it happens.
Questions
Questions people ask before switching
Did Revealbot shut down?
No. It was renamed to Birch, and revealbot.com now redirects to bir.ch. Your account and the product are still there under the new name.
Can Sable Mako run automated rules?
No, and that is deliberate. Changes are proposed to you and execute only after you approve a specific one. If you want changes made without a person in the loop, Birch does that and we do not.
Are you affiliated with Birch or Revealbot?
No. Not a partner, a reseller or an affiliate. Every figure above came from their own pricing page and links back to it.
Controlled beta
See it on your own account
Apply with one active Google Ads account. Invited partners connect read-only first, and nothing can change until write access is enabled and a specific change is approved.