Sable Mako

Terms of Service

Effective date: July 17, 2026

1. The service

Sable Mako is an advertising management product operated by Champ X Digital FZ LLC. It connects to the advertising, analytics, and commerce accounts we make available to you and that you authorize. It reads supported data to answer your questions and analyze performance, and may propose bounded changes to supported ad accounts. The integrations page states which providers are available, restricted, or unavailable. Proposed changes execute only after you approve the exact action. By using Sable Mako you agree to these terms.

2. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use Sable Mako. You agree to provide accurate account information and to keep it current. You are responsible for activity under your account and for keeping your sign-in credentials confidential; tell us promptly at support@sablemako.com if you suspect unauthorized access.

3. Acceptable use

You agree not to:

  • use the service for any unlawful purpose or in violation of any applicable law or regulation;
  • attempt to access data belonging to other tenants, or probe, scan, or test the vulnerability of the service;
  • use the service in a way that abuses or violates the terms of the platforms you connect (including Meta, Google, and Shopify);
  • interfere with or disrupt the service, or attempt to circumvent its access controls or approval gates.

4. The approval model

Sable Mako proposes changes; you decide. No change is executed against your ad accounts without your explicit approval. When you approve a change, you are responsible for that change and its consequences. Your advertising budgets and your spend remain your responsibility at all times: the service surfaces information and executes your decisions, and it does not assume responsibility for the outcomes of the spending you authorize.

5. AI features

Sable Mako’s analysis and chat run on artificial-intelligence models (provided by Anthropic). AI output can be wrong: it may contain inaccuracies or reflect limitations of its training, and nothing it writes is legal, financial, or professional advice. The product is engineered so that performance numbers come from your connected platforms’ APIs rather than from the model, and so that no change reaches an ad account without your explicit approval; even so, you are responsible for reviewing outputs and the actions you approve. Do not use the assistant to automate decisions with legal or significant financial impact without human review. As our Privacy Policy states, we do not use your data to train AI models.

Our AI terms page describes how those features work in full: the models we call, everything that reaches one and everything that never does, the checks that stop an invented number reaching a change proposal, and the limits enforced in code. That page describes the product and this section governs it; where the two differ, this section wins.

6. Third-party platforms

The platforms you connect are governed by their own terms and policies, and those terms apply to their data: Meta’s terms govern Meta data, Google’s terms govern Google data, and Shopify’s terms govern Shopify data. We do not control those platforms and are not responsible for their availability, their decisions, or changes they make to their APIs or policies. Connecting a platform grants Sable Mako only the access you authorize through that platform’s consent flow.

Ad platforms also operate their own automated security, fraud, and bot-detection systems and enforce their own policies. They may flag, restrict, or suspend accounts at their sole discretion, and those decisions belong to the platforms. Sable Mako is not liable for platform enforcement actions, account restrictions, loss of access, or loss of ad spend resulting from a platform’s own decisions.

7. Connected accounts and authorization

You may connect only accounts you are authorized to access. If you manage accounts for clients, as an agency or a freelancer, you warrant that each client has authorized you to connect their account and act on it through Sable Mako, that you disclose your use of AI tooling where your client relationship or the law requires it, and that you remain solely responsible to your clients for work done in their accounts.

8. Fees, renewal and cancellation

Sable Mako is sold on monthly and annual subscriptions, priced in US dollars. Prices are shown in full on the billing page before you buy, and we will not charge you without presenting the price first. Your card is charged in US dollars whatever currency your bank keeps; any conversion rate or cross-border fee is set by your bank and not by us.

Your subscription renews automatically. A self-serve subscription starts with a 7-day free trial. We take your card details up front and charge nothing during the trial. When the trial ends, the plan you chose begins and your card is charged without further prompting, and it is charged again at the start of every billing period after that, monthly or annually to match your plan, until you cancel. We do not ask you to confirm each renewal.

You can cancel at any time from the billing page in the product, in a few clicks and without contacting us. Cancelling stops the next charge. It does not end the period you have already paid for: you keep full access until that period runs out, and then the subscription lapses. Cancelling during the trial costs you nothing, and you can do it up to the moment the trial ends.

Refunds. Charges already made are not refundable, including for a period you did not use, because the trial exists so you can decide before paying anything. Two exceptions, and we do not make you argue for either: if we charged you in error, or if the product was substantially unavailable for a sustained part of a billing period, email support@sablemako.com and we will refund you. Where the law where you live gives you a cancellation or refund right stronger than this paragraph, that law wins and nothing here limits it.

If we change the price of a plan you are on, we will tell you by email before the change takes effect, and it will not apply until your next billing period so that cancelling first is always open to you. One initial deterministic audit is included for each eligible connected account. Repeat audits, scheduled monitoring, alerts and AI features require an active trial or subscription. When service ends, scheduled work stops and stored reports remain available. You can turn alert email off in Settings without stopping the underlying monitoring while your service remains active.

9. Disclaimers

The service is provided as is and as available, without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Advertising is uncertain by nature: we do not guarantee any advertising outcome, including return on ad spend, conversion rates, or campaign performance.

10. Limitation of liability

To the maximum extent permitted by law, Champ X Digital FZ LLC will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total liability for all claims arising out of or relating to the service is capped at the fees you paid us in the 12 months before the event giving rise to the claim.

11. Indemnification

You agree to indemnify and hold harmless Champ X Digital FZ LLC and its officers and employees from claims, damages, and reasonable legal costs brought by third parties (including your clients or the platforms) arising from your breach of these terms, content you create or publish through the service, changes you approved, your breach of a platform’s terms, or your lack of authorization over a connected account.

12. Intellectual property

The service, its software, design, and branding belong to Champ X Digital FZ LLC and its licensors. Your data remains yours: the advertising, analytics, and commerce data we fetch from your connected platforms, and the content you submit, stay your property, and you grant us a limited, worldwide, royalty-free license to process them solely to provide the service to you. Disconnecting a platform ends our authorization to fetch new data from it. The limited license for history already stored in your workspace continues only so we can preserve it, show it to you, answer your requests, and delete it under the Privacy Policy; it ends when that stored data is deleted.

Where we process personal data on your behalf and your own compliance needs a processor contract, our Data Processing Addendum is published in full and we will sign it. It governs data protection and varies nothing in these terms: fees, renewal, cancellation, refunds and the limitation of liability above are these terms as written.

13. Termination

You may stop using the service at any time. You can revoke Sable Mako’s access from each connected platform’s own settings, and you can request deletion of your account, your platform connections, and your data by email as described in the Privacy Policy. We may suspend or terminate your access if you materially breach these terms or if we are required to by law. Sections that by their nature should survive termination (including disclaimers, limitation of liability, and governing law) survive it.

14. Service changes

Sable Mako is an evolving product. We may add, change, or retire features, and where a change materially reduces what a paid plan includes, we will give you reasonable notice. We may suspend the service where necessary for security, maintenance, or legal compliance.

15. Governing law

These terms are governed by the laws of the United Arab Emirates, and any dispute arising from them is subject to the jurisdiction of the courts of the United Arab Emirates.

16. Changes to these terms

We may update these terms. If we make material changes, we will announce them on this page and update the effective date above. Continued use of the service after a change takes effect means you accept the updated terms.

17. Contact

Questions about these terms go to support@sablemako.com.